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EXPERIENCE

SEP 2023 - PRESENT

Communications Director

COUNTRY CLUB AT CASTLE PINES

Led all internal and external communications, from publications to email campaigns and website management. Strengthened member engagement through strategic event promotion, photography, and videography. Spearheaded branding initiatives and launched a dedicated website for Platinum Clubs of America submissions, helping the club climb four spots in national rankings.

MAR 2019 - SEP 2023

Communications Director

BOULDER COUNTRY CLUB

Started as a Membership & Communications Specialist and earned two promotions in under two years, advancing to Communications Manager and then Communications Director. In addition to my normal communication duties, led a full-scale rebranding initiative, refreshing the club’s image through updated branding, a redesigned website, and a new mission statement. Developed engaging content strategies, strengthened member communications, and optimized marketing efforts to enhance efficiency and impact.

MAR 2019 - DEC 2021

FLORIDA SBDC at USF

Marketing Specialist &

Digital Marketing Consultant

Started as an intern during grad school and advanced (after moving to CO) to a full-time Marketing Specialist and Digital Marketing Consultant. Advised small business owners on digital marketing strategies, including social media analysis, competitor benchmarking, and campaign development. Designed tailored marketing materials and produced success stories and media content for public awareness campaigns and legislative reporting. I continue to assist and provide support remotely when needed.

intern JUN 2014 - AUG 2015
contractor JAN 2024 - MAY 2024

FEB 2016 - JUN 2018

Digital Marketing Specialist

REEMPLOYABILITY, INC.

Completed B2B content creation and social media campaigns, significantly increasing engagement. Improved strategy and resource allocation, reducing the marketing budget while optimizing SEM efforts. Secured thought leadership opportunities for executives at national conferences, elevating the company’s visibility and influence.

AUG 2015 - MAY 2018

Adjunct Professor

UNIVERSITY OF SOUTH FLORIDA

Immediately after earning my master’s degree, I became an adjunct professor, teaching courses in journalistic writing, digital design, and brand development. Developed curricula and taught three classes -  News Editing, Writing for Mass Media, and Magazine Design, guiding students in honing their writing and design skills.

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EDUCATION

2015

University of South Florida

M.A. DIGITAL JOURNALISM & DESIGN 

Completed an accelerated 9-month program while balancing an internship and a teaching assistant position. Courses focused on web design, social media strategies, photography, videography, and podcast development, gaining hands-on experience in digital storytelling and multimedia content creation.

2014

University of South Florida

B.A. MASS COMMUNICATIONS

Earned a degree in Mass Communications with a focus on magazine journalism while serving as an editor and photojournalist for the school newspaper. Developed strong writing, editing, and visual storytelling skills, gaining hands-on experience in publishing and newsroom operations.

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CORE SKILLS

INDESIGN

95%

ILLUSTRATOR

95%

PHOTOSHOP

90%

VIDEO EDITING

85%

HTML CODING

85%

INSTAGRAM

90%

FACEBOOK

95%

GOOGLE ANALYTICS

70%

WHY HIRE SHAUNDA?

"Shaunda is a creative and skilled content marketing professional. She does it all, and does it well — branding, print and web graphic design, social media, blogging, copywriting, video production, and photography. She has the skills and experience to conceptualize and execute high quality content. Shaunda always goes above and beyond and takes pride in producing exceptional work. Her keen attention to detail, 'can do' attitude, and versatility make her a great addition to any team."

REBECCA DEARTH
Chief Operating Officer | ReEmployAbility,Inc.

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All images, graphics, and videos in this portfolio are the property of Shaunda Wickham and are protected under copyright law.

Unauthorized use, reproduction, distribution, or modification of any images without the express written consent of Shaunda Wickham is strictly prohibited.

For licensing or usage inquiries, please contact shaundawickham2025@gmail.com.

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